I decided to pull what I feel to be the most important quotes from each "Lesson".
https://www.canva.com/learn/design-elements-principles/
1. Lines: "So, when you think about it, lines make up just about everything."
"Lines can channel certain ideas too. Straight ones can evoke order and neatness, wavy lines can create movement, and zig-zagged lines can imply tension or excitement."
2. Scale: "In a very basic definition, scale is the deliberate sizing of individual elements."
3. Color: "Colour is paramount. Colour creates specific moods, atmospheres, channels emotions and each shade has certain specific connotations associated with it. In short, color can make or break your design."
4. Repitition: "Repetition is a crucial element when it comes to branding design, both in terms of keeping your branding consistent and in terms of tying your items together."
5. Negative Space: " To put it bluntly, negative space is the ‘space inbetween’, the area between or around other elements that form its own shape"
6. Symmetry: "As species, human beings are scientifically proven to be drawn to symmetry. We find symmetrical faces, patterns and designs generally more attractive, effective and beautiful."
7. Transparency : " Also occasionally known as ‘opacity’, transparency refers to how ‘see-through’ an element is. The lower your opacity, the lighter and less noticeable your element is, and the higher it is, the more solid the element is."
8. Texture: "Clean, sharp and sleek graphic designs can be wonderful, but sometimes, roughing it up a little with some texture can be even better. Texture can add tactility, depth and can add some pretty interesting effects to your design."
9. Balance: "Balance is a pretty important thing in most of life, and it’s equally as important in the world of design."
10. Hierarchy: " Hierarchy in design is a lot like hierarchy in culture, as both are built on very similar ideas. At the top of a hierarchical scale, we have the most important things, the kings."
11. Contrast: "In a very basic definition, contrast is the degree of difference between two elements of your design."
12. Framing: "Physical frames such as box outlines or graphic elements can enhance or draw attention to specific elements of your design."
13. Grid: "Don’t think of your grid as lines you have to colour inside of, but rather a set of simple guidelines used to help you create a stunning design."
14. Randomness: "The difference between ‘design randomness’ and other forms of randomness is purpose and execution. With design, your main goal should be communication – what does this piece need to say to consumers? Is it saying it in a clear way? How can I make the communication stronger?" "The point being – things don’t have to be neat and orderly to be classed as design. Representing ‘randomness’ and playing with a few avant garde designs can be effective and super fun."
15. Direction: "An important aspect of many designs is how the eye moves over the page, and the direction it takes – this is also sometimes referred to as ‘flow’."Overall, the general idea is that the eye naturally travels from the top left corner to the bottom right corner, in a ‘sweeping’ motion. "
16. Rules: "This is a point sure to spark a lot of debate and to divide any room of designers – half proclaiming that there are no rules in design, the other protesting that there are many. And technically, they’re both right."
17. Movement:" Earlier we discussed the direction and flow of your design, these factors play a big part in the movement of your design. If your final piece has a good flow from top to bottom, left to right, corner A to corner B, etc., your piece will ‘move’ smoothly."
18. Depth: Shadows, overlapping certain elements, perspective.
19. Typography: " Well, it’s down to preference and each situation, but generally speaking, serif is best for print, and sans-serif is best for web."
20. Composition: "‘Composition’ refers to the overall arrangement of elements in your design."
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