PROJECTS
Portfolio of Work
PROJECT MANAGER FOR BUDDHA FARMS
During my summer internship at Miles High Productions, I took on the role of project manager for one our clients, Buddha Farms, LLC. As project manager, I came up with marketing strategies, conducted research, and created social media content to increase their customer outreach as well as overall sales. Over the course of 3 months, I was able to increase both their followers on all social media platforms and increase their sale by 15%.
SPOTIFY PROJECT
Class assignment: My group and I conducted qualitative and quantitative research for with the objective of gaining insights on how to more effectively sell the $4.99 per month college discount that Spotify offers.
AMY BIEHL FOUNDATION
"...Located in Cape Town, South Africa, the Amy Foundation (Formerly Amy Biehl Foundation )strives to develop and empower youth in local impoverished townships through educational and cultural activities. We reach over 2000 children (aged 5-25) through our after-school and weekend outreach programmes as well as our Youth Skills Development Programmes..." (GivenGain.com)
DOOMSDAY PREPPERS BRANDS & CULTURE PRESENTATION
During my senior year, in a class called "Brands and Culture", I was assigned a project in which I had to study and research a specific subculture group within the United States. Once we were given the subculture group of 'Doomsday Preppers', we conducted interviews with real members of this subculture group, delved into the marketing possibilities, and came up with insights.