Left Digit Effect

This video was very interesting because it discusses a phenomenon that we don't realize most of the time in our every day lives. Commonly, we are deceived by a price that is, for example, $4.99 vs a price that is $5. I do believe that a price that is marked 1 cent cheaper attracts costumers more than the one cent more price. It makes you feel as though you are saving a valuable amount, when in reality, that is opposite to the case.